Cisco began in1984, when Sandy Lerner and Len Bosack, then working as staff at Stanford University, joined forces with Nicholas Pham. Lerner would later go on to work at Shlumberger, but then come back full time in around 1987. They named their company as a derivative of the city name San Francisco, and initially, both Bosack and company would refer to it only in lower case: cisco.
The very first product provided by the company was actually an adaptation of a multiple protocol router software. It had been created many years earlier by William Yeager and he also worked at Stanford and would later work with Sun Microsystems. The initial CEO of the Cisco was Bill Graves. He maintained this status until 1988, when leadership was then handed off to John Morgridge. The company would then go public in 1990, however, that same year, Lerner would be fired and in protest, Bosack, who was her then husband would also resign.
In 2006, things really began to move quickly for Cisco. They began with a new marketing campaign that included an all new logo and slogan. Joe Finocchiaro and Jerry Kuyper were responsible for this and the key to the entire mission was to get the brand into a more or less "household" status. From the marketing to the use of Cisco services such as lower end Linksys products, in addition to the new Flip Video camera that would later come: the company succeeded. Offering a wealth of services to everyone from the enterprise level businesses, to the home user has skyrocketed the company into the goal that they set in 2006. Linksys is perhaps the most well known service, with many routers and other offerings impacting all of the key markets with which they provide not only products but services as well.
The company has continued on with steady growth and Cisco services are quite well known. They are predominately focused on only three market segments. Service Provider, Enterprise, as well as the Home and Small Business. Each one of these is then segmented so that the company can deliver the best possible solution as well as an innovation in terms of how Cisco works within each. Though initially the company did try to work within another consumer market wherein they were promoting flip devices, this did not pan out. In the Spring of 2011, the company made an announcement that the entire flip line of camera production would cease, and these would no longer be available.
Continued growth enables the company to extend their services and to create a stronger growth. This benefits the end user by enabling them to connect in the ways that they need to, and to better serve their own customers and client bases.
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